As an early teen, I was working at a radio station as the janitor. The station was on the second floor of a bank. When taking my $36 a week check to the bank, I'd often overhear customers chatting with tellers. At that time, one of the frequent 'cute' questions folks would ask bank employees was if they 'had any free samples today?' The tellers, having heard it hundreds of times already, would give their best customer service chuckle and respond with 'nooo, not today.'
So I started wondering, 'what IF they did have samples to give away?'
Within a couple of days I had drawn (pre-photoshop days) a design similar to what is below, paid a printer ($15) to make 200 copies of them, bought two $1 rolls of pennies, a bottle of Elmer's glue, and went to work....ultimately selling them to the bank president for $100 as a promotional piece for his tellers. Over time, they bought thousands of them.
Marketing hasn't changed: find a need, promote a product/service in a creative way to deliver results, and get paid for the process. It wasn't until years later that I realized this particular skill is more genetic than it is learned. It's in our company's DNA.......legit.
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